Born and raised in Elda, Spain, a region known for excellence in footwear manufacturing, Jon’s journey with women’s shoes began during his teens while working for his family’s shoe factory. There he learned every aspect of footwear manufacturing from pattern making and cutting of raw materials, to lasting and hand assembly. His family’s brand brought him to The States and soon after he met and married an American woman landing him permanently in the U.S. Jon noted that high quality footwear at an accessible price point was not available to women in the U.S. And so, with the birth of his first daughter in 2007, he founded his namesake brand.