TART Collections is the quintessential California clothing brand. Originally founded in 2004 by Dana and Jamie Finegold, the label specializes in women’s apparel that’s comfortable, ready to wear, and long-lasting in the world of fast fashion.
TART launched with the goal of creating a timeless collection that would enhance a woman’s natural radiance and confidence while transcending her from day to night with ease. With TART, you don’t have to be a fashion guru or wear something uncomfortable to be stylish every day.
Headquartered in sunny Concord, California, the family-owned brand constructs every pattern and piece at an in-house design studio. This ensures that every item strikes a harmonious balance between exceptional quality and impeccable design.