Tart Collection

TART Collections is the quintessential California clothing brand. Originally founded in 2004 by Dana and Jamie Finegold, the label specializes in women’s apparel that’s comfortable, ready to wear, and long-lasting in the world of fast fashion.

TART launched with the goal of creating a timeless collection that would enhance a woman’s natural radiance and confidence while transcending her from day to night with ease. With TART, you don’t have to be a fashion guru or wear something uncomfortable to be stylish every day.

Headquartered in sunny Concord, California, the family-owned brand constructs every pattern and piece at an in-house design studio. This ensures that every item strikes a harmonious balance between exceptional quality and impeccable design.