Shoshanna Gruss is the founder and creative director of Shoshanna, her eponymous collection which debuted in stores in November 1998. Gruss revolutionized dress departments nationwide with the launch of her first collection. Her dedication to fitting and flattering the female body while indulging in whimsical details were a refreshing change from the contemporary offerings of  the moment. Shoshanna continues to speak to women’s fashion needs and aspirations. The Shoshanna aesthetic has always been feminine and distinctive, utilizing bold colors and unique details. In 2015, Gruss felt there was a void in the eveningwear market and launched Shoshanna Midnight, a separate evening line.